Bruno de Paiva Gonçalves

At Airbus Helicopters (Helibras), I play a key role in bridging marketing and sales by promoting products and services, providing business intelligence, and delivering tailored studies to potential customers. My responsibilities include identifying new business opportunities, conducting commercial feasibility analyses to drive growth, and nurturing relationships with customers, partners, and industry associations such as ABAG’s HEMS Committee and ABOA. I lead flight demonstration campaigns—from planning to reporting—and support the sales team in trade shows and events across public and private sectors, both in-person and virtual, to expand customer reach. Additionally, I develop and manage the strategic marketing plan, coordinate impactful initiatives, and collaborate with the Communications Department to strengthen brand presence through press releases and social media.

At Mac Jee, I had the unique opportunity to build the company’s marketing and communications department from the ground up, creating its structure, processes, and strategic direction. I was responsible for developing and executing communication strategies, producing promotional materials, coordinating international suppliers, and managing large-scale events in multiple countries. My role also involved strengthening brand positioning, supporting business development efforts, and delivering measurable results through ROI reporting. This experience allowed me to combine strategic vision with hands-on execution, while leading initiatives that elevated the company’s visibility in the highly competitive defense industry.

As Senior Marketing Analyst at Cleartech (2015–2018), I was responsible for managing the full scope of the marketing department, from creating and overseeing POS materials and digital assets to leading internal communication initiatives that aligned employees with the brand’s voice. I developed and executed content-driven campaigns across multiple channels to generate qualified leads, managed vendor relationships to keep strategies innovative, and coordinated events from planning to ROI reporting. Key achievements included restructuring the company’s visual identity, creating its brandbook, and implementing a comprehensive communication plan with new internal tools such as newsletters and an intranet, strengthening both brand presence and employee engagement.

In this role, I was responsible for producing content for email marketing and internal campaigns, creating and editing product review videos, managing new product launches on the e-commerce platform, organizing events, and developing reports on content performance and growth opportunities across different audiences. My efforts significantly boosted brand visibility, achieving a 1000% increase in YouTube channel views, and were recognized with multiple awards, including Employee of the Month (October 2013 and September 2014) and Highlight of the Year (2014).